Transport & Aviation
Industry: Transport/Aviation
Project: Rotorua Regional Airport - Trans-Tasman Demand and Economic Impact Assessment Project:
Client: Rotorua District Council
This report was prepared for Rotorua District Council to assess the demand and impact of developing Rotorua Airport as trans-Tasman capable.
The major objective of this report was to undertake a market analysis of the potential demand for trans-Tasman flight activity through Rotorua Airport based on:
- A review of trans-Tasman visitor growth data and population data;
- A market research based assessment of the potential demand as perceived by key tourism attractions and accommodation operators, Rotorua residents and major airlines; and
- The experience of other regional airports.
A further objective was to determine the likely additional spending and employment impact on the Rotorua District economy of increased visitor activity associated with this trans-Tasman capability, both directly and in total.
